Premier Lash Canada

eCommerce development for a B2B-focused lash brand in Canada.


Website Design, Website Development, eCommerce




Premier Lash Canada is a lash extension business that sells both products and education. Since this is a new venture, Premier Lash Canada needs a brand identity as well as an eCommerce store built to showcase their brand, value proposition, products, and services.

The goal of this project is to:

  1. Build a brand identity for the business
  2. Build an eCommerce store hosted on Shopify
  3. Provide training documentation to hand off to Jessica after project completion

To achieve those objectives, the design and development freelancer will be in charge of:

  • Developing a brand book that includes logo, typography, and colour pallet
  • Develop a Shopify store that connects with Instagram to make her social page shoppable


This project was broken down into three phases:

Phase 1 (1 week): BrandIdentity Development: collection of brand mood boards and assets, outlining brand aspirations, and designing a brand logo along with brand typography and colour pallet.


Phase 2 (2 weeks): Build: collection of all requirements from the team, understanding design preferences and standards, domain hosting setup, design mock-up integration, and full eCommerce store set-up.


Phase 3 (1 week):Training & Project Handover: Delivering a training document with video walk-throughs of various Shopify tasks specific to the Signature Lashes store (i.e., how to add new products, fulfill orders, manage settings, etc.)


The final deliverable for this project will be a brand book, a fully functional eCommerce website with Instagram integration, and a training document to run the Shopify store.

Let's work